Daydrift
Branding, Product Design & Visual Design.

WE DESIGN

brands

and

digital products

that

emotionally resonate with

and

delight

your customers.

We're a small, agile, down to earth team. We think the design process should be collaborative, unpretentious, and fun.

With over 25 years of combined design, research, and entrepreneurial experience, we understand that every project, process, and team is unique and requires thoughtful understanding to create something impactful and complete.

Every step of the way, you'll be working with one of us to ensure you receive the best outcomes.

Design led by design leaders

As a UX researcher and product strategist, Jacqualyn has helped small businesses, startups, and large corporations in the ecommerce, fintech, and social media space better understand their customers and potential. Jacqualyn was an adjunct professor at the University of Texas, teaching students the foundation of product design and user centered research. Her experience ranges from Adidas and IKEA to Apple and Meta.

Aaron has spent his career helping startups and boutique brands tell their stories in a compelling and authentic way through design. His expertise spans branding, product design, UX/UI, and motion design, which has allowed him to tackle challenges across the tech and hospitality industries. In addition to leading UX/UI teams in the gaming space, he's founded businesses in both the SaaS and physical goods space and is keenly aware of when the logo absolutely should be bigger. His clients include Adobe, Microsoft, and Zynga.

Photo of Aaron Heth
Aaron
Partner, Brand & Product
Photo of Jacqualyn Heth
Jacqualyn
Partner, Research & Strateg
  • EST. 2023 • AMSTERDAM NL •
  • EST. 2023 • AMSTERDAM NL •
  • EST. 2023 • AMSTERDAM NL •
  • EST. 2023 • AMSTERDAM NL •

Our
Core
Principles

Curious
Collaborative
Nimble
Delightful

We're Curious

Every

project

begins

with

understanding

you,

your

business,

your

customers,

and

your

goals.

We

work

with

your

team

and

draw

on

our

own

experience

to

uncover

insights

that

create

a

clearer

picture.

We

use

that

understanding

to

create

empathy

and

uncover

the

full

context

of

your

users

needs.

Understanding

01

We're Collaborative

The

end

deliverable

is

always

fantastic

visual

communication,

and

that

comes

from

great

verbal

communication

along

the

way.

From

planning

through

delivery,

we're

here

to

offer

guidance

and

keep

the

process

clear,

understandable,

and

down

to

earth.

Communication

02

We're Nimble

No

two

projects

are

the

same,

and

we

thrive

on

adaptability.

We

adjust

our

approach,

tools,

and

execution

to

fit

the

needs

of

each

unique

challenge.

Being

responsive

means

we're

ready

to

meet

you

wherever

a

project

takes

us,

without

ballooning

budgets.

Agility

03

We're Delightful

Thoughtful

craft

is

what

sets

design

apart.

Impact

lies

in

the

details,

from

the

big-picture

ideas

down

to

the

smallest

elements.

It's

this

care

and

dedication

that

create

moments

of

delight,

giving

each

project

its

own

unique

character.

Craft

04

FAQ

Process
Prices
Communication
Development
Let's chat

What's the process like?

While the specifics depend on the project, the big picture remains the same. We start with a kickoff to get to know you and your customers' needs.

01
Discover Insights

After getting to know you, we dig into the verbal and visual history of your project space to find insights and inspirations.

02
Go Exploring

We take those insights and go exploring in different directions until we find the one that uniquely suits your needs.

03
Iterate & Refine

Once a direction is set, we dive into the details, pushing and pulling at the system until it's refined and resilient.

04
Handoff

We prep guidelines, annotations, and final files that can seamlessly be used by your team, whether internal or external. We're here to help along the way.

What are your prices like?

Estimates are based on a project's specific requirements and timeline. Contact us to discuss your project.

We also offer flexible monthly retainers.

Example Project Rates

Logo

A single direction logotype or logomark with color recommendations.

FROM
2,500

Brand Identity

A full brand identity exploration with at least two directions, a logo and accompanying visual elements, and additional collateral pieces.

FROM
8,500

Print Design

Print design and collateral ranging from brochures and business cards to event signage and more.

FROM
500

Landing Page

An engaging single-page landing website with 3-5 sections, with options to implement on Webflow or Framer.

FROM
2,500

Website Design

A multi-page responsive website design, including animations and transitions.

FROM
5,000

UX Research

Research, analysis and insights around a specific area, feature or user group, utilizing multiple methodologies (e.g. surveys, interviews).

FROM
4,500
Monthly Retainers

App Design

An App Design retainer offers you the flexibility to start developing your vision without needing a fully defined project scope. Ideal if you're still refining your requirements and need adaptive, ongoing design support each month. No minimum contract required.

5,500/mo
MONTHLY

Design Support

For new or growing teams needing fractional flexibility. We tackle your design backlog, one task at a time, across any deliverable type. You'll typically see iterations within 2 business days. and have access to a dedicated async Slack channel. No minimum contract required.

5,500/mo
MONTHLY

What's commuinication like?

Every major phase of a project includes a kickoff and review where we walk you through the design. In-between, we're always available asynchronously on Slack. You'll always have a direct connection to one of our directors.

Do you do development?

For landing pages, or for websites built on no-code platforms like Webflow or Framer, we'll handle the implementation.

For larger websites or applications, we can recommend a development partner we've partnered with. If you have a development partner, we are always happy to work with them.

See our work. →