THE PROJECT New Austin Venture Advisory (NAVA) is a one-stop advisory firm offering legal, financial, and compliance guidance to asset managers and venture capitalists.
Jaclyn, the groups founder, recognized that new fund managers often struggle to navigate these critical domains, with hiring specialized consultants proving costly.
NAVA's differentiation lies in its personalized, hands-on approach. Rather than a traditional advisory firm, Jacklin works directly with each client, providing tailored support across legal, finance, and regulatory domains. This direct partnership model was a key part of the brand identity we developed.
Our challenge was crafting a brand that would resonate within the tech, legal, and finance realms, while retaining the warmth and approachability of NAVA's personalized advisory services.
The brand extends seamlessly across NAVA's client-facing touchpoints, from their website to printed collateral used in new business onboarding. This holistic branding helps establish NAVA as a trusted, specialized advisory partner asset managers navigating complex regulatory and operational demands.
