
Gebak van Tabak
Wedding Cakes & Tarts in East Amsterdam
The Project
Gebak van Tabak evolved from an artisan wedding cake business into Amsterdam's newest American-style bakery. The owner, Esther, approached us to develop their first professional brand identity as they expanded from custom wedding cakes into a full-service bakery storefront.
Deliverables
Industries
Hospitality - Bakery & Cafe
Date & Timeline
2024 - 4 weeks








"Daydrift is an absolute pleasure to work with. Not only for the great quality work that is delivered but in the above and beyond service provided. Think of flexibility, out of the box thinking and helping a starting business by thinking of the details that make you unique and stand out."
- Esther Tabak
Founder
Two Slices
Our challenge was crafting a versatile identity system that would serve both the wedding cake atelier and the daily bakery.
We crafted a sophisticated yet warm brand using modular colors and pointillism-inspired icons that adapt seamlessly across both offerings. This flexibility extends through all touchpoints—from wedding consultation materials to daily-use items like coffee cups, menus, and packaging.