Bring Me Abroad is a B2C AI SaaS that aims to make the process of moving abroad a little simpler by consolidating the act of researching visa options, country details, and cost of living breakdowns into one dashboard.
They needed a brand that stood apart from typical AI companies, one that felt inviting, aspirational, and fundamentally human.
We created a refreshing brand identity that extends through their landing page. Lush, vibrant colors are accented with beautiful typography and airy animations to create a landing page that feels aspirational but achievable.
Backed by AI.
Human first UX.
AI is an experiential multiplier, but it’s more than just a chatbot interface. For Bring Me Abroad’s customer base and product, we knew a more visual interface would be needed, as users would want to be able to compare and reference information themselves.
The dashboard app needed to be responsive for desktop and mobile. We focused on cards and tags to make comparing information and options seamless.
Like their brand, they needed people centric UX for their product design to make the process of sorting through information feel both fun and easy.